Every time you make a purchase or sign up for a new program you are required to insert your name and
email address. This gets stored into a big network of information that company uses to not only secure
your possessions but to help them make money. People often buy things from the Big Name companies
with strong reputations because they are the easily accessed, usually cheapest and known to be reliable.
How does your little name company get the trust it needs for the consumer to purchase products from
you?
With the Big Name companies, individual’s hardly stop to think about what kind of information they
are giving out. Credit Card information, Home Address, Name and E-mail Address are essential to your
purchase via E-Commerce. These valuable pieces of information are not only critical for your purchase
but valuable data that can be a source of revenue for companies. The Big Name companies will at
worst, mass email with this data. However, from a little name business perspective, this data can easily
be used in fraud and scam. Your little name company sharing data can have devastating effects.
Your little name, small business’ data is valuable in Dollar Bills. Facebook, the world’s largest
networking site, is valued at $50 Billion Dollars. All Facebook has is information, no credit cards, and
no total proof of identification. This is totally shows the effectiveness and importance of data. Small
Business owners have gone great lengths just to look at the Big Name companies’ data marketing.
Your little small business data is highly valued as well. Your statistics can be used against you by
other companies. Your keywords, analytics, links or tracking can be used to compete again you! Even
though it may give you an idea on how you got your customers, it provides a master key to steal your
customers. So you need to be careful on how you deal with your data. Data strategy and information
matters equally important to how your actual little name small business goods and services is providing.
In cases where data is lost, it causes a major loss of profit. Not just a loss of data of credit cards, but of
names and email addresses. So be sure you evaluate your companies’ data resources and security. It will
make your business more secure and protect against competitors. Be protective of who your little name
small business is sharing data with, especially so you can fight those Big Name companies.
